We Promise You This: Our Nutrition Certification Program Will Help You Build and Scale Your Online Coaching Business Like A Pro

Without using cookie-cutter programs, or leaving a single client dissatisfied with your service!

Apply Now

"Where most certifications give you knowledge, the Beyond Macros Certified Coach program takes it a step further, and you can actually have a CAREER by the time you finish. "

Eric Malzone
Level 5 Mentors

What is the Beyond Macros Certification?

The Beyond Macros Certification helps nutrition coaches grow your business by teaching you how to provide a VIP service through a proven system that organizes and automates day-to-day tasks, and frees up time to get clients share-worthy results…

... and how to attract the right clientele willing to pay for premium coaching…

All while building an online business and marketing strategy that will increase profitability, and improve customer satisfaction -- while shedding precious time off your work week.

We released this nutrition certification course for time-crunched coaches who…

  • Are ready to provide VIP service to clients without working overtime to deliver high-quality coaching.

  • Want to learn how to set up a business and marketing plan using our exact tools and strategies, so you feel confident bringing your in-person coaching online (or growing and scaling your existing online coaching business.)

  • Want case studies, workbooks, and templates you can use to attract the right clients, book discovery calls, onboard new clients, and improve client retention all while saving time and energy by automating redundant administrative work.

  • Would like a proven VIP nutrition coach who’s helped over 13,000 clients achieve success watching over your shoulder to make sure you get all the details right.

Before you cheapen your nutrition coaching services to compete with the lackluster market or spend precious time learning another expensive system that doesn’t work...  

Ask yourself this...

Is Your Coaching Business Up For The Challenge?

If you can’t answer with a resounding “YES,” then I want to fix that right now.

And look... the reason why your current nutrition coaching business falls short isn’t as important as how we’re going to get you a full high-value client roster and a more proficient VIP coaching system fast.

How fast? 21 days from right now, if you choose to take action.

Hear me out.

You go at your own pace in the Beyond Macros Certification Course, but if you invest as little as 3 hours a week in the first 21 days, you can book your first high paying clients, which takes your business to a whole different level!


Courtney Doubled Prices & Went From 1 Client To FULLY Booked

...and returned her investment in just 2 months!


Rich Left His In-Person PT Job, And Now Focuses Full Time On His Business

...and recently hired his first coach to work for him!


But first...

Who am I and why should you care what I have to say?

My name is Matt Walrath, and I've been developing nutrition coaches like you for my company Beyond Macros since 2016.

But before that, I was in debt and wondering how the heck I was going to make it in the fitness industry making $20 coaching CrossFit classes and having ZERO online presence for my nutrition coaching.

And my struggle to go from bottom-of-the barrel rookie coach at a gym to now being the guy who cuts checks to other coaches is why I can help guide you to success as a nutrition coach.

I get to live in one of the most beautiful places on earth, waking up each day to surf and drink coffee with people I love before I meet with my staff and clients (who I also love).  

That's my ideal life, and I want to help you learn how to make your nutrition business support YOUR ideal life!

My single focus and  greatest passion is teaching nutrition coaches like you in the Beyond Macros Certification Course.

I have a unique ability to teach even the most tech-challenged nutrition coaches how to create a world-class online coaching experience that frees up your time while giving you a real business strategy and marketing plan so you can attract clients you can't get enough of, who are willing to pay the premium you're worth!


As Seen On:

If you’ve struggled with growing the nutrition coaching aspect of your business and fear you have to become a cookie-cutter internet marketing guru to make sales, then prepare to change your mind.

Because I personally guarantee, if you dedicate just three hours a week for the next 8-12 weeks, you will be blown away at your ability to attract high-paying clients into your VIP coaching service without working around the clock.

The kind of VIP coaching that not only feels natural and authentically YOU... but also helps your clients see a faster transformation (so they become raving fans and tell everyone to hire you!).

Look, I get it, It seems like everyone and his brother are online coaches, and you feel like you’re drowning in a sea of low-priced, unoriginal coaching programs, and you’re up against social influencers whose selfie creds somehow convince honest clients to hand over their hard-earned cash without proof of expertise.

Plus you think you need to have a webinar, published book, thousands of social followers, a web designer, a fat email list, and a full-time staff even to attract new clients to your business.

Yet, you’re trying to juggle your in-person coaching biz and maintain some semblance of a social life... even though right now you feel the only way to make more money is to work more hours that you don’t really have in your day.

When all the pieces fall into place for your online business, the marketing strategy for new VIP clients works like a badass army of salespeople letting everyone know your coaching service is world class — while recruiting clients you jump out of bed to work with into your sales funnels 24/7.

However, without the right support to put the ultimate well-oiled system in place, your marketing message feels like you’re shouting from the bottom of a well in the middle of a forest filled with noisy coaches.

To quote Dan John, a coach in a class of his own

“Discernment is a rare skill, but the ability to pick and choose “better” among a host of options takes more time than any of us have in a typical lifetime. You need to trust others to carry some of the load of discernment for you.”

In other words, without a good plan and system that’s been researched and tested down to the finest detail by a discerning expert, your business literally will not survive.

You’ll end up in analysis paralysis, taking bad advice from so-called experts who only care about money and not about client experience. But, look... let’s not go negative.

If you’re here, you already know that having the right system for your online nutrition coaching business is crucial to your success and your clients deserve better…

This course is all about building A SUCCESSFUL VIP COACHING BUSINESS, so let me tell you how you’ll snag your first of many VIP clients in the next 21 days!

A Look Inside the Beyond Macros Course Content

In addition to:

  1. Weekly group coaching calls to help you apply the information to your business.
  2. Daily support in the Facebook community + weekly accountability to keep you on track and motivated.
  3. A 1-on-1 "Hot Seat" to tie up the business you create with a pretty bow.

You can expect to learn the following in the Beyond Macros Certified Coach Program:

  • Learn advanced techniques to determine macronutrient goals that go beyond the basics, so your clients see continued success without feeling frustrated or stuck

  • When to adjust client macros in different situations ranging from changes in training to changes in goals.

  • Case studies mapping out a start to finish view of the client process, so you can start implementing what you learn right away and start generating more income

  • Learn whether your client should count (or even know) their macros, and how to create a program without it!
  • Learn our proven 7 practices that lead to sustainable transformation, which help maintain motivation throughout the client experience (plus makes them a raving fan so they tell all their friends about you)

  • How to get results for clients BEYOND just using macros.



  • Learn how to troubleshoot client compliance. From dealing with situations where clients miss a few weeks of check ins, to full on ghosting you so that you can get EVERY client results and make sure they want to stick around!
  • Learn how to troubleshoot any client progress issues so that you keep them on track towards their goals, maintain their trust in you as a coach,  and become a raving fan who refers new clients.
  • Dive into the nuts and bolts of the VIP coaching experience, which will set you apart from 99% of other coaches… and you won’t ever have to worry about competition again  

  • Learn what services to offer, making you the most desirable coach for your ideal clients so you can charge what you're worth!

  • Understand exactly how to price your services and packages, so you feel confident and clear when potential clients ask the hard questions about money

  • PLUS proven strategies to get your next 5 clients this month!

  • Get our Beyond Macros step-by-step guide to bring new clients into your business, including the onboarding process, client call procedures, emails, weekly check-ins, and scheduling

    This is everything we use inside the VIP experience hand-delivered to you, which means you’re clients will get high-level service from day one (seriously, we did all the work for you)  

  • Learn our time savings techniques and strategies, plus the software we use in order to automate administrative tasks, so you can focus more on client experience (which is what really matters)

  • Learn how to audit your client experience to constantly provide more value so you can charge higher prices without your clients pushing back.
  • Learn which client experiences should be automated to provide added value to your client....and how to do it so that clients love your service.

  • Learn how to STOP doing repetitive tasks FOR GOOD!
  • Plus how to automate client marketing to generate more referrals and retain clients longer.
  • Learn how to set up consistent referral sources so you never wonder where your next client is coming from again!
  • In depth sales training that shows you how we consistently close 70%+ of our leads into clients.
  • How to create your brand story so that it speaks directly to your ideal client, and how that gets mapped into your marketing.
  • Learn exactly how to set up your website with ease, building out the right messaging, landing pages, and opt-ins… even if you’re technologically challenged
  • By the time you complete this section, you will have a website that establishes your authority and consistently converts visitors to sales calls.
  • Get more eyes on your business now that you have your marketing & sales foundation set up, without having to pay a single cent for ads!
  • Learn the Beyond Macros marketing strategies that best fit your business, including our #1 key to success that coaches rarely talk about (hint… it has nothing to do with 1 million followers on social media)

  • How to determine which marketing channel will provide you the most bang-for-your-buck, and which to stop wasting time on!
  • How to measure your results, and run your business by the numbers to maximize profitability and reduce wasted time on marketing.
  • Online business strategies that teach you how to run your business Profit First, and build out a vision so you never have to live paycheck to paycheck again

  • Learn to project business goals and outcomes for years to come, while maintaining focus on scaling and growing your revenue model

  • The exact path forward to scale your business now that you are reliably generating leads & new clients

Finish the course with a certification to help demonstrate your expertise + earn CEU credits.

This Program Will Help Your Create Your Dream Business & Dream Life!


Steve went from a soul-sucking 9-5 as an accountant living with his parents, to feeling financially stable after the program. 

After doing a popular nutrition certification, Steve said "I loved what I learned...where I thought it lacked was real life application coaching clients." 

And after the Beyond Macros Certified Coach Program, "The real life application and coaching clients is where I progressed the most working with Matt."

Drew Paid Off His Debt & Is Finally Saving Money!

And Lucinda Has Doubled Her Client Retention And Is Closing 2 New Clients Each Week, Before Even Finishing the Course!

Here’s How To Order

Fill out the application and pick a date for your business audit call by clicking the button below.

Matt will review your application and may reach out for additional information.

On the day of your call, you will have 40-minute business audit call where Matt will help you identify the next steps to build and grow your nutrition coaching business (whether you join the program or not!)

Apply Now!

What Happens When I'm Accepted?

You will receive a welcome email with your login details, how to join the group coaching calls, and how to get daily support.

Save this email and write down your login information somewhere accessible.

You can begin the course right away, and every new module will be released once you complete the last one.

Each module has lessons, case studies, homework from your workbook, plus an assessment to test your knowledge from the module.

These assessments will lead up to the final test for your certification.

Go at your own pace in this course and pick up right where you left off every time. There is no rush to finish, but also the opportunity to complete it within 8 weeks so you can start building out a VIP Experience for your ideal client right away.  

Where you are now VS. Where you want to be?

I mean, you’ve seen everything you’ll get inside the Beyond Macros Certification Course and your chance to be among the first to bring your own VIP experience to market.

I’d like to think that you registered some time ago and are halfway through the first module right now. But it appears you’re still hanging around trying to decide if this is right for you.

So, consider this…

8 Weeks From Now…

... you could be 10 times the nutrition coach you are right now. Suddenly capable of booking high-value clients you love while building a sustainable business that has you jumping out of bed everyone to work on.

Never again wonder where your next client will come from, but instead, have a bulletproof sales system in place, plus an automated client process that feels like VIP service because you cut administrative time in half so you can spend more time interacting with the people you serve…

... transferring your passion and enthusiasm onto them, so they feel just as excited about their transformation as you do.

OR ...

You can be exactly where you are at this moment, only 10 times as frustrated now that you know how much income and free time you’re leaving on the table.

I could go on about how this smidge of frustration festers into anger and resentment, possibly turning you into a begrudging hermit that never sees the light of day. I’ve seen that happen a time or two. It’s ugly...

I don’t want that for you any more than you do. The easy fix is. Join us. It will be the best decision you make this year.


50% Complete

Two Step

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.